"The boundaries among digital and physical retail channels are dissolving, supplying rise to the 'phygital' shopping period where consumers seamlessly merge online and in-store shopping to help make informed in-store purchases and vice versa. Phygital could describe everything that tries to cross the divide amongst the physical and digital https://financefeeds.com/tradelocker-the-future-of-trading-for-brokers-and-prop-firms/